Mom’s Touch opened a 1,000-store shop in Yeong-tong-dong, Yeong-tong-gu, Suwon on the 13th.
It was only 13 years since the company was established in 2004.
|Mom’s Touch, which was only 20 merchants in 2004, exceeded 500 stores in 2014 and achieved 1,000 stores in two years.
Suwon Yeong-tong Station is located in the intersection of Yeong -tong Homeplus, which is the busiest shopping area with the most distribution and consumption. It is located in a nearby area with a good accessibility of middle schools, marts, academies, and public corporations, and has a large population of students and workers who are the main targets.
Mom’s Touch has succeeded in capturing the alley merchandise, unlike the existing burger brand.
The aim was to enter college and residential commercial areas where main students, mainly middle and high school students, are located. If the target area is not the main commercial area, it is located in a place called “B class”, which led local residents.
The representative product that made the Mom’s Touch brand known is ‘Thigh Burger’. The Thigh Burger launched in 2005 attracted a lot of popularity as it was called “Tore burger” (a thicker burger that tears its mouth).
‘After-order cooking’ (after-order cooking) system is also a key to the popularity of the Mom’s Touch.
It is a system to make burger and order immediately with fresh ingredients, and it is necessary to wait for about 10 minutes, but recognition that it is a fresh and healthy product contributed to increase the likelihood of Mom’s touch
Mom’s Touch was listed on the KOSDAQ for the first time as a franchise company last October, and it has laid a foundation for future growth. It is a desire to change the paradigm of franchise companies and to raise positive awareness in the future.
In addition, we opened two Taiwanese stores and one Vietnamese store this year, and entered Asia. The goal is to enter the US and other parts of the world in the future.
The company expects its sales to exceed 200 billion won this year
Chung Hyeon-sik Haimarrow Food Service representative said, “It was possible because of the love of customers and the effort of merchants, it was possible for Mom’s Touch to reach 1,000 stores.”
Based on solid brand power in Korea, business experience and know-how in the past, I want to be remembered so that I can recall the Mom’s touch, and I will go forward as a global brand that can capture the taste of the world as well as domestic people