Haimarrow Food service, which operates a Mom’s touch, held a press conference at Lotte Hotel in Sogong-dong, Jung-gu, Seoul on the occasion of 20th anniversary of Launching. The Food Service is also planning to achieve sales of 500 billion by 2021. To this end, the company plans to expand its membership in the Seoul region, expand its entry into the US market, expand its stores in Taiwan and Vietnam, and expand into new Southeast Asian markets such as India’s NSE and launch new brands. Mom’s Touch, the name of the burger, which was released in 2005, is so thick that it can tear its mouth. We introduced the ‘after-order cooking’ system to differentiate it from other burger brands. Unlike other brands, we have been launching ‘alley merchandise’ and gradually increased the number of merchants. Last year, after listing on the KOSDAQ market, the number of merchants exceeded 1,000. In the same year, the company added a new logistics center in Jincheon, Chung-buk, and provided a foundation to supply fresh products to the nation’s stores. Thanks to this growth, the sales of Haimarrow Food Service increased rapidly to 80 billion won in 2014, 150 billion won in 2015 and 200 billion won in 2016. Seahorse Food Service will show off its second dining franchise this year following the Mom’s Touch.
The company plans to launch a brand that has key elements such as health, taste freshness and excellent taste, and will bring fresh air to the food service industry following the Mom’s Touch. In addition to the restaurant franchise, we are determined to strengthen our distribution business and continue to develop stable business models capable of generating profits to become a food distribution company. Mr. Chung Hyeon-sik, CEO of Food Service, said, “If it was time to establish a foundation for growth until last year, we will strive to become a company that delivers Korean dining culture overseas, including domestic and overseas, through strengthening brand competitiveness and business diversification in the food service sector.