Haimarrow Food service’s Burger & Chicken brand ‘Mom’s Touch’ surpassed 1,000 stores last year despite the ongoing recession. It is ‘cyber burger’ which is the first thing that led to popularization and awareness of Mom’s Touch. It is a premium homemade burger that puts whole chicken thigh fat patties in between and it is called ‘torn burger’ among netizens.
This growth of Mom’s Touch features three principles. First, after-order cooking method, which is cooked instantly after ordering, and second, the commitment to cold meat which is excellent in softness and chewy texture as well as freshness.
It has been 13 years since Mom’s Touch started as a food brand of Haimarrow Food Service. This year, the 20th anniversary of brand launch, has made a big leap forward. It is the goal of ‘I will leap into the first domestic burger brand in three years’. As of the end of April, the company has 1,052 stores in Korea, but the proportion of Seoul to Seoul is only 6%. Based on the Jincheon plant and logistics center in Chungbuk, which was expanded last year, the number of domestic stores is expected to increase to 1,500 in two to three years. In the second half of this year, it plans to enter the US market, which is home to burgers, and open its first direct store in LA. The company plans to expand its stores in the Southeast Asian markets, including Taiwan and Vietnam, as well as Indonesia.