Chung Hyeon-sik Haemarro Food Service CEO “5 billion won in sales in 5 years, 1500 stores” Achieving
rapid growth in slow growth of existing large-sized fast food
The homemade burger craze, the Mom’s Touch, declared a leap in the domestic burger brand within a few years. As the existing fast-food companies are suffering from sluggishness, we are expecting a marginal improvement in the market.
The burger and chicken brand, Mom’s Touch, has experienced a rapid increase in merchants over the past three to four years. Signature menu ‘Thigh Burger’ made a big impact on sales and new merchant stores by word of mouth on online.
In the end, the Mom’s Touch broke the 1,000th mark for the second time as a domestic burger brand last year and was listed on the KOSDAQ market for the first time as a restaurant franchise company. It is a growth that cannot be overtaken.
Jung Hyeon-sik Haimarrow Food Service CEO, at the press conference held at Lotte Hotel in Sogong-dong on the 17th, celebrated 20th anniversary of launching the Mom’s Touch brand. “We will leap into the first domestic burger brand in 2019 and achieve sales of 500 billion won in 2021.” McDonald’s in Korea, Lotteria in Korea, Burger King in Burger, and KFC in Chicken. ”
In five years, it will be able to achieve 1,500 stores and 500 billion won in sales. The overflowing ambition of the Mom’s Touch, which has been growing in line with the trends of the recent food trend, seems to be unfounded.
In fact, the domestic fast – food industry has been moving in recent years to change the landscape. In the meantime, the existing large fast food stores that occupy the market are rarely taking off.
McDonald’s reported sales of 603.3 billion won in 2015, up 6.7 percent from a year earlier, but operating profit fell 87.7 percent year on year to 20 billion, while net profit fell 423.8 percent to a net loss of 13.1 billion in 2016 from 40 billion in 2014. In addition, McDonald’s Korea, which was listed on the M & A market last year, is having difficulties in selling its business rights due to the withdrawal of its candidates. Sales in 2016 were not exactly due to the end of the fiscal year, but were reported to have increased year-on-year. However, handmade and low-priced burgers are a bit outdated. Recently, a McDonald’s Telephoto shop was closed, and a protest demanding salary and retirement benefits was going on. Fortunately, on the 18th, we have been working with the Ministry of Employment and Labor to inform the company that it has prepared a solution for the unpaid wages of the telescope staff, but the discussion on the closing is not pleasant. Lotteria also decreased slightly from 987 billion won in 2014 to 960 billion won in 2015. Until 2014, the company achieved an operating profit of 25.3 billion won, but in 2015 it recorded an operating loss of 1.86 billion won. KFC’s sales grew 8% to 177.7bn in 2015, but operating profit fell 84% to W1.1bn. The profit of the company also turned to 1 billion won last year, from 4.9 billion won to 8 billion won in 2014.